The 2012 marketing minefield

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Aug 18, 2005

The 2012 marketing minefield

The 2012 marketing minefield
By Andrew Fraser Only a select few companies can become Olympic sponsors London's stunning victory in the vote to choose the host city for the 2012 Olympics was hailed as a massive boost for the UK economy. … city contract, which demands strict measures to prevent ambush marketing. The Olympics, after all, is big business … of the IOC's 2.25bn marketing revenue from the last four years …

Written by Elliott on August 18th, 2005 at 3:39 pm, posted in Internet Marketing News and tagged with .

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